GMG: The Aerial Equipment Brand That’s Changing the Game

4/9/2025

Kalli Fowler

When it comes to aerial work platforms, few brands have made a mark as quickly and decisively as GMG – Global Machinery Group. In a competitive industry where safety, innovation, and productivity matter most, GMG is rapidly becoming the go-to name for contractors, equipment rental companies, and job site managers looking for top-tier aerial lift solutions.

In this blog post, we’ll dive into who GMG is, what sets them apart from competitors, and why their aerial equipment is gaining traction across the globe.

Who Is GMG?

Founded by industry veterans with decades of experience, GMG (Global Machinery Group) is an American company headquartered in the heart of the construction equipment world—Southern California. From their inception, GMG has focused exclusively on designing and manufacturing high-performance mobile elevating work platforms (MEWPs), also known as aerial lifts.

The company’s mission is simple: Deliver smarter, safer, and more efficient access equipment—without compromise.

GMG’s Core Product Line

GMG specializes in a full range of aerial work platforms designed for various job site demands, including:

Whether your project is indoors, outdoors, on smooth concrete or rugged terrain, GMG offers equipment that delivers reliability, performance, and cost-efficiency.

What Makes GMG Stand Out in the Aerial Equipment Space?

1. Smart Technology Comes Standard

One of the biggest differentiators for GMG is their approach to integrated technology. GMG lifts are packed with intelligent features that help operators work faster and safer:

By building smarter machines, GMG helps reduce downtime and operator error—key concerns on any job site.

2. Direct-to-Customer Approach

Unlike many legacy brands, GMG cuts through the red tape by offering a direct sales model. This gives rental companies and buyers better access to:

This customer-focused model has earned GMG a reputation for responsiveness and adaptability that’s often lacking in larger, slower-moving brands.

3. Uncompromising Focus on Safety

Safety isn't an afterthought at GMG—it’s built into every detail of their aerial lifts. GMG machines comply with the latest ANSI A92 and CSA B354 standards, and many of their lifts offer extra features like:

For safety-conscious contractors and fleet managers, this focus is a major selling point.

4. Battery Innovation That Lasts

For electric scissor lifts and mast lifts, battery life and charging efficiency are crucial. GMG leads the pack here by offering:

The result? Lower maintenance costs, fewer battery replacements, and more uptime.

5. Heavy-Duty Construction

GMG machines are engineered to be tough, reliable, and durable. These are not light-duty lifts—they’re built for daily use in demanding environments. With features like reinforced steel platforms, heavy-duty axles, and rugged tires, GMG equipment holds up where other brands might falter.

Designed With the Rental Industry in Mind

GMG is especially popular among equipment rental companies. Their machines are designed to:

The company also offers custom white-label branding options for rental businesses, allowing them to place their logos on GMG equipment and increase visibility on job sites.

Sustainability and Efficiency

As the industry shifts toward greener job sites, GMG is ahead of the curve. Many of their lifts are:

Their electric rough terrain lifts are a standout in this space, delivering diesel-like performance with none of the environmental drawbacks.

Final Thoughts: Why GMG Is Worth Watching

The aerial equipment market is rapidly evolving, and GMG is one of the few brands truly disrupting the space. From their focus on innovation and safety to their direct business model and customer-first attitude, GMG is doing more than just competing—they’re raising the bar.

If you're in the market for aerial lifts that are smart, safe, and built to last, GMG deserves a hard look. Visit us for a demo today!